Ananya Panday Named Tanishq New Ambassador
Ananya Panday Named Tanishq New Ambassador
Luxury jewellery brand Tanishq has officially introduced Bollywood star Ananya Panday as its newest brand ambassador, marking a significant shift towards a younger, more contemporary identity. The announcement comes shortly after her association with Swarovski, further strengthening Ananya’s growing presence in the global fashion and luxury space.
With this collaboration, Tanishq infuses its legacy of craftsmanship with a modern sensibility, positioning natural diamonds as both timeless and effortlessly wearable for today’s generation.
Redefining Diamonds for Everyday Expression
The newly launched campaign goes beyond showcasing exquisite jewellery. At its core, it celebrates self-expression, individuality, and personal choice, encouraging women to embrace diamonds as part of their everyday style rather than reserving them solely for milestone occasions.
Through this narrative, Tanishq challenges traditional perceptions and reinforces the idea that diamonds can reflect daily moods, confidence, and identity. The messaging aligns seamlessly with the evolving lifestyle of the modern woman—independent, expressive, and unapologetically herself. Ananya Panday Named Tanishq New Ambassador
Festival of Diamonds Adds to the Buzz
Ananya Panday’s appointment coincides with Tanishq’s much-anticipated Festival of Diamonds, a grand showcase featuring over 10,000 designs crafted exclusively from 100% natural diamonds. The collection highlights the versatility and enduring charm of diamonds, offering pieces suited for every personality, style, and moment—from minimal everyday wear to statement creations.
The festival underlines the brand’s commitment to innovation while celebrating the everlasting appeal of natural diamonds. Ananya Panday Named Tanishq New Ambassador
Connecting With Gen Z, Staying Rooted in Heritage
By bringing Ananya on board, Tanishq signals a clear intent to connect with a younger, fashion-forward audience—particularly Gen Z—without losing touch with its trusted legacy. The partnership reflects the brand’s understanding of shifting consumer preferences and its focus on staying relevant across generations.
Launch Event in Mumbai
The collaboration was officially unveiled at a launch event in Juhu, Mumbai, attended by Ananya Panday herself. The accompanying promotional film artistically traces her transformation from a carefree, free-spirited girl to a confident modern woman, symbolising the joy, assurance, and self-belief that diamonds can bring into everyday life.
A Stylish New Chapter
With Ananya Panday as its new face, Tanishq steps into a refreshed chapter—one that blends youthful energy with timeless elegance. The partnership not only strengthens the brand’s contemporary appeal but also reinforces its belief that diamonds are no longer just heirlooms or occasion wear, but a powerful form of personal expression for every day.
Ananya Panday Named Tanishq New Ambassador
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