Ekta Kapoor slams reuse of Pavitra Rishta title as Zee TV plans new show with Abrar Qazi and Priyanshi Yadav

Zee TV’s reported plan to launch a new fiction show titled Pavitra Rishta has stirred controversy, with producer Ekta Kapoor expressing strong displeasure over the reuse of the iconic name. The upcoming project is said to star Abrar Qazi and Priyanshi Yadav in lead roles and is being developed by a production house other than Ekta’s banner.

The title Pavitra Rishta holds a special place in Indian television history. Originally created by Ekta Kapoor, the show became a cultural phenomenon and played a key role in shaping prime-time drama on Indian TV. The original series starred Ankita Lokhande and late actor Sushant Singh Rajput, whose performances left a lasting impact on audiences.

According to industry buzz, the announcement of another show using the same title did not sit well with Ekta Kapoor. Taking to Instagram, the producer posted a sharply worded note that many interpreted as a direct reaction to the development. In her post, Ekta wrote, “When u can’t create an IP u feed on an established creator! Terrible ethics or intellectual bankruptcy!! Or both!!! Nothing pavitra about it!!” – Ekta Kapoor slams reuse of Pavitra Rishta title as Zee TV plans new show with Abrar Qazi and Priyanshi Yadav

Her remark has sparked widespread discussion across social media, with fans and industry insiders debating the ethics of reusing established titles that are closely associated with a particular creator and legacy.

While Zee TV and the makers of the new show have not yet issued an official clarification, Ekta Kapoor’s reaction has once again highlighted the growing tension around intellectual property, originality, and creative ownership in the television industry.

As anticipation builds around the new Pavitra Rishta and reactions continue to pour in, it remains to be seen whether the controversy will lead to a rethink—or further escalation—over the use of one of Indian television’s most cherished titles.

Ekta Kapoor slams reuse of Pavitra Rishta title as Zee TV plans new show with Abrar Qazi and Priyanshi Yadav

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